CB | Marketing

The Too-Small Sample

CaseKey teaching notes Topic: Marketing Research (Distortion/Falsification of Data) Characters: Roland, statistician for a small marketing research firm Todd, owner of the marketing research firm   It was Monday morning and Roland, the statistician for a small marketing research house, was sitting at his terminal cleaning up the tabulation program for a telephone survey that …

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The Nonanonymous Survey

CaseKey teaching notes Topic: Marketing Research (unethical uses of research data; violating privacy of respondents) Characters: Sharon, assistant project manager at a market research firm Randy, project manager and Sharon's supervisor   Sharon Roberts has worked for Market Info, a medium-sized market research firm, for three years. She has just been promoted from questionnaire design …

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Lottery Mania

CaseKey teaching notes Topic: Marketing Management (Event Marketing) Characters: Jane, Recently appointed Director of Event Marketing for the Anystate Lottery Jim, Marketing Director for the Anystate Lottery Sal, Commissioner of the Anystate Lottery   Jane was recently hired out of college as the Director of Event Marketing for the Anystate Lottery. Although Jane’s father was …

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I-Warn-Ya Ammonia

CaseKey teaching notes Topic: Product Liability Issues Characters: Mark, Marketing Sales Representative David, farmer/owner of product Jim, hired man who suffered anhydrous ammonia burn Lee, president of agricultural products firm   Mark had been an agricultural products representative for just over 19 months. During his initial year of probation and the subsequent months, he had …

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I Spy: A Case of Competitive Espionage

CaseKey teaching notes Topic: Marketing Intelligence  (Marketing Research and Marketing Management and Miscellaneous Topics) Characters: Lynn, a junior employee at a marketing consulting firm Bob, Lynn’s boss, an experienced marketer; Kyle, a product manager at a firm that has hired Lynn’s consulting firm   Lynn’s first consulting assignment has been to work with Kyle at …

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Falsification of Data

CaseKey teaching notes Topic: Marketing   Research  (via  research   supplier company) Characters: Greg, Marketing research analyst Elizabeth, Project/Work coordinator; Ms. Jordon and Mr. Collins, Co-owners and active managers   Greg is in his second month of employment with XYZ Marketing Research. The firm is a large, well-known, highly respected, very successful supplier of marketing research. Its …

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Affirmative Action vs. Client Wishes

CaseKey teaching notes Topic: Advertising and Marketing Management Characters: Jennifer, junior Account Executive Trainee at the XYZ Advertising   Agency Sharon, Account Executive to whom Jennifer is assigned Mr. Hurn, Managing partner of the XYZ Advertising Agency Mr. Bohlen, Director of Advertising at ABC Client Company After graduating from college, Jennifer tried repeatedly to secure …

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