CB | Marketing

CaseKey teaching notes Topic: Marketing Research (Distortion/Falsification of Data) Characters: Roland, statistician for a small marketing research firm Todd, owner of the marketing research firm   It was Monday morning and Roland, the statistician for a small marketing research house, was sitting at his terminal cleaning up the tabulation program for a telephone survey that …

The Too-Small Sample Devamı »

CaseKey teaching notes Topic: Marketing Research (unethical uses of research data; violating privacy of respondents) Characters: Sharon, assistant project manager at a market research firm Randy, project manager and Sharon's supervisor   Sharon Roberts has worked for Market Info, a medium-sized market research firm, for three years. She has just been promoted from questionnaire design …

The Nonanonymous Survey Devamı »

CaseKey teaching notes Topic: Product (Controversial Product) Characters: Len Quill, Buyer for Artifacts, an importer of ethnic arts; Mary Mathers, Len’s boss at Artifacts, Ltd.; Bob Littman, Art gallery owner   Len Quill has been working for Artifacts, Ltd., an importer of ethnic arts, for four years. Len was uniquely suited for a position at …

Societal Impacts of Marketing Devamı »

CaseKey teaching notes Topic: Marketing Management (Event Marketing) Characters: Jane, Recently appointed Director of Event Marketing for the Anystate Lottery Jim, Marketing Director for the Anystate Lottery Sal, Commissioner of the Anystate Lottery   Jane was recently hired out of college as the Director of Event Marketing for the Anystate Lottery. Although Jane’s father was …

Lottery Mania Devamı »

CaseKey teaching notes Topic: Marketing Research Characters: Sam, Marketing research manager at a television station John, General manager of a television station   Last year Sam was promoted to manager of marketing research for the sole television station in a small metropolitan market. Sam had earned a bachelor’s degree in marketing research three years earlier …

Justifying Price Increases Devamı »

CaseKey teaching notes Topic: Product Liability Issues Characters: Mark, Marketing Sales Representative David, farmer/owner of product Jim, hired man who suffered anhydrous ammonia burn Lee, president of agricultural products firm   Mark had been an agricultural products representative for just over 19 months. During his initial year of probation and the subsequent months, he had …

I-Warn-Ya Ammonia Devamı »

CaseKey teaching notes Topic: Marketing Intelligence  (Marketing Research and Marketing Management and Miscellaneous Topics) Characters: Lynn, a junior employee at a marketing consulting firm Bob, Lynn’s boss, an experienced marketer; Kyle, a product manager at a firm that has hired Lynn’s consulting firm   Lynn’s first consulting assignment has been to work with Kyle at …

I Spy: A Case of Competitive Espionage Devamı »

CaseKey teaching notes Topic: Marketing   Research  (via  research   supplier company) Characters: Greg, Marketing research analyst Elizabeth, Project/Work coordinator; Ms. Jordon and Mr. Collins, Co-owners and active managers   Greg is in his second month of employment with XYZ Marketing Research. The firm is a large, well-known, highly respected, very successful supplier of marketing research. Its …

Falsification of Data Devamı »

CaseKey teaching notes Topic: Advertising and Marketing Management Characters: Jennifer, junior Account Executive Trainee at the XYZ Advertising   Agency Sharon, Account Executive to whom Jennifer is assigned Mr. Hurn, Managing partner of the XYZ Advertising Agency Mr. Bohlen, Director of Advertising at ABC Client Company After graduating from college, Jennifer tried repeatedly to secure …

Affirmative Action vs. Client Wishes Devamı »