The Too-Small Sample

[vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one”][vc_tab title=”Case” tab_id=”1425364353-1-63″][vc_column_text]Topic: Marketing Research (Distortion/Falsification of Data) Characters: Roland, statistician for a small marketing research firm Todd, owner of the marketing research firm   It was Monday morning and Roland, the statistician for a small marketing research house, was sitting at his terminal cleaning up the tabulation program for a telephone survey…

The Nonanonymous Survey

[vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one”][vc_tab title=”Case” tab_id=”1425304124-1-15″][vc_column_text]Topic: Marketing Research (unethical uses of research data; violating privacy of respondents) Characters: Sharon, assistant project manager at a market research firm Randy, project manager and Sharon’s supervisor   Sharon Roberts has worked for Market Info, a medium-sized market research firm, for three years. She has just been promoted from questionnaire…

Societal Impacts of Marketing

[vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one”][vc_tab title=”Case” tab_id=”1425042100-1-68″][vc_column_text]Topic: Product (Controversial Product) Characters: Len Quill, Buyer for Artifacts, an importer of ethnic arts; Mary Mathers, Len’s boss at Artifacts, Ltd.; Bob Littman, Art gallery owner   Len Quill has been working for Artifacts, Ltd., an importer of ethnic arts, for four years. Len was uniquely suited for a position…

Lottery Mania

[vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one”][vc_tab title=”Case” tab_id=”1424867141-1-58″][vc_column_text]Topic: Marketing Management (Event Marketing) Characters: Jane, Recently appointed Director of Event Marketing for the Anystate Lottery Jim, Marketing Director for the Anystate Lottery Sal, Commissioner of the Anystate Lottery   Jane was recently hired out of college as the Director of Event Marketing for the Anystate Lottery. Although Jane’s father…

Justifying Price Increases

[vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one”][vc_tab title=”Case” tab_id=”1424863201-1-77″][vc_column_text]Topic: Marketing Research Characters: Sam, Marketing research manager at a television station John, General manager of a television station   Last year Sam was promoted to manager of marketing research for the sole television station in a small metropolitan market. Sam had earned a bachelor’s degree in marketing research three years…

I-Warn-Ya Ammonia

[vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one”][vc_tab title=”Case” tab_id=”1424856213-1-48″][vc_column_text]Topic: Product Liability Issues Characters: Mark, Marketing Sales Representative David, farmer/owner of product Jim, hired man who suffered anhydrous ammonia burn Lee, president of agricultural products firm   Mark had been an agricultural products representative for just over 19 months. During his initial year of probation and the subsequent months, he…

I Spy: A Case of Competitive Espionage

[vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one”][vc_tab title=”Case” tab_id=”1424855568-1-56″][vc_column_text]Topic: Marketing Intelligence  (Marketing Research and Marketing Management and Miscellaneous Topics) Characters: Lynn, a junior employee at a marketing consulting firm Bob, Lynn’s boss, an experienced marketer; Kyle, a product manager at a firm that has hired Lynn’s consulting firm   Lynn’s first consulting assignment has been to work with Kyle…

Falsification of Data

[vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one”][vc_tab title=”Case” tab_id=”1424785943-1-82″][vc_column_text]Topic: Marketing   Research  (via  research   supplier company) Characters: Greg, Marketing research analyst Elizabeth, Project/Work coordinator; Ms. Jordon and Mr. Collins, Co-owners and active managers   Greg is in his second month of employment with XYZ Marketing Research. The firm is a large, well-known, highly respected, very successful supplier of marketing research.…

Affirmative Action vs. Client Wishes

[vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one”][vc_tab title=”Case” tab_id=”1424688306-1-89″][vc_column_text]Topic: Advertising and Marketing Management Characters: Jennifer, junior Account Executive Trainee at the XYZ Advertising   Agency Sharon, Account Executive to whom Jennifer is assigned Mr. Hurn, Managing partner of the XYZ Advertising Agency Mr. Bohlen, Director of Advertising at ABC Client Company After graduating from college, Jennifer tried repeatedly to…